The Work

We led and developed a long-term activation strategy. It was focused on community-driven storytelling through custom-built digital experiences and was to ensure Longines would become a genuinely fundamental presence within the equestrian world.

Activation highlights:

- Horse O’Clock/Time To Ride: interactive personality quizzes delivered via bespoke digital platforms, linking equestrian lifestyles to Longines watches
- My Dream Jump: a custom-built digital entry system inviting fans to design a dream Jumping obstacle – where the winner would be brought to life at the Longines FEI Jumping World Cup Final
- Chasing Jumps: a QR-powered digital scavenger hunt that sustained fan engagement throughout the season, both online and at Longines-sponsored events
- Horse of my ART: a global digital art competition that rewarded creativity and blended equestrian passion with Longines’ brand storytelling
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Each activation incorporated personalised digital journeys with emotive storytelling to drive immediate engagement and build enduring brand equity.